Detroit Grit is more than a clothing brand — it’s a tribute to the relentless spirit of a city that never gave up. Inspired by the resilience, innovation, and courage that define Detroit’s 300+ year legacy, our apparel tells a story of survival, strength, and the unbreakable will to rise.
We believe clothing should do more than look good — it should stand for something. Every shirt, hoodie, and cap we design carries the soul of Detroit’s struggle and triumph. From the assembly lines of the auto industry to the stages of Motown, from civil rights movements to modern-day hustlers — Detroit has always moved the nation forward with grit.
At Detroit Grit, we stand for the doers, the dreamers, and the determined. Our slogan, “Hustle Hard… Hustle Strong,” isn’t just words — it’s a way of life.
Wear it. Live it. Be the Grit.
Detroit has never been just a city — it’s a symbol. A symbol of resilience, of fight, of rising after the fall. From economic collapse to civil unrest, Detroit has been tested, bruised, and broken — but it never quit. And neither do we.
Detroit Grit was born from that same spirit. We started this brand not to follow fashion trends, but to tell a story — our story. A story about hustle, faith, and believing in something bigger than yourself. A story that reminds people that no matter how hard life hits, you hit harder when you have grit. Our founder saw something powerful in the streets of Detroit — not just hardship, but hope. Not just struggle, but strength. From the factories that built America’s cars to the voices that shaped the civil rights movement, Detroit has always led with hard work and heart.
Jeremy R. Covington is the founder of Detroit Grit, a custom and business casual clothing brand built on confidence, purpose, and personal expression. A Detroit native with over 20 years of experience in financial services, Jeremy blends professional precision with bold creativity.
Driven by a passion for style and storytelling, Detroit Grit was created to empower professionals who lead with intention and wear their confidence proudly. The brand reflects resilience, craftsmanship, and the grit of Detroit—designed for those who value quality, individuality, and purpose.
Beyond fashion, Jeremy is a mentor, Mason, and devoted family man committed to building legacy through faith, community impact, and meaningful connections.
Mr. Pete contributes a substantial depth of knowledge and experience, accrued over 20 years in executive management, with a concentrated focus on sales and marketing for prominent organizations including Chase Bank, Capital One, PNC, and American Home Shield, among others. He has successfully directed teams that have achieved national recognition for their outstanding sales performance and revenue generation, alongside overseeing several industry-transforming pilot programs within the financial services sector. The professional relationships he has established through various cross-industry partnerships are anticipated to be a significant asset to the expansion and market penetration of our Detroit Grit brand.
Detroit Grit was born from a city that never backed down. We carry that legacy into every product we create. Our apparel isn’t just stylish — it’s built with meaning, made to remind you of your purpose, your hustle, and your power.
We don’t mass-produce trends — we create timeless, statement-driven clothing that speaks to those who grind harder, rise stronger, and believe deeper. When you wear Detroit Grit, you’re not just representing a brand — you’re joining a community of go-getters, dream-chasers, and barrier-breakers.
At Detroit Grit, we don’t just create apparel — we create a mindset. Every piece we design is rooted in the spirit of Detroit: tough, resilient, and unapologetically bold. Our mission is to remind people that grit, faith, and hard work can overcome any obstacle.
We craft clothing that tells a story — the story of a city that’s been tested time and again, yet never broke. From t-shirts to hoodies and caps, each item is made to reflect the hustle, the history, and the heart of Detroit.
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Custom Clothier
Multidisciplinary Artist
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